The Long Draw, a teaser trailer of Mongolian heritage which dates back 3000 years
Deliverables
Strategy
Creative
Hero Trailer
Overview
Mongolian archery dates back over 3,000 years, deeply woven into the heritage of the steppe. In this teaser, we follow Armand, a French-Chinese athlete, as he journeys into the heart of the tradition.
A fresh approach
Breakthrough
What he saw changed everything.
Results
The film resonated far beyond the steppe, drawing recognition from the Mongolian government and opening the door to future tourism projects.
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