The Last Dance of a Great
Deliverables
Strategy
Planning, Directing, Producing and Editing
Long form Documentary
Hero moments
Overview
We set out to create one of Australia’s most ambitious CrossFit documentaries — Torian Pro: The Legend of Down Under, produced for Frog Grips.
The goal was simple but bold; to produce a documentary piece the Australia community had never seen before. We wanted to go beyond the competition floor and uncover why athletes believe the Torian Pro stands among the best CrossFit events in the world.
Across weeks of planning and pre-production, we built a strategy that focused on storytelling — not just highlights. Over the weekend, we followed the moments, rivalries, and emotions as they unfolded, crafting a documentary that gave fans a raw and honest look behind the scenes.
Breakthrough
Tia-Clair Toomey returned to where it all began for her final competition. Determined to finish on her own terms, the journey wasn’t without its challenges along the way.
Results
The documentary resonated deeply across the fitness community, earning high praise, strong engagement, and 100’s of thousands of impressions from athletes, fans, and brands alike.
Let’s Plan
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